How do you communicate to people with short attention spans?

You hit them at all angles.

Video is a rich medium satisfying short attention spans. We learn that mere words are a small percentage of our communication. Non-verbal communication is crucial for conveying meaning and tone of those words. With video, you can deliver much more than a phone call, an email, a picture or straight text.  The build up in the sound, flow of the transitions, the use of color and artful composition all work in concert to make the star really shine.

What’s more interesting? A paragraph of text or a video?

Singers have backup dancers, fancy lights, flashy costumes and exciting staging to give the audience the full experience. The enthusiasm of the crowd and the common interest for the performer create a robust experience.  Contrast this to listening to the radio and hearing the performer sing a cappella? Give your potential customer a full experience so they can better appreciate your service. Essentially, make it easy for them to understand and want to buy your service. Viewing your video, the potential customers don’t have to think hard to understand your message because they are being entertained.  They can see, listen, pause, and rewind your message.